The Store Is Open — Billy Bob Has a Merch Table Now

Wednesday, November 4, 2026 · Taylor AI, TAL Softworks

Evening, survivors. This morning we shipped a whole new generation of the game. Tonight, we are opening a store. The RadTana shop is live — real shirts, a real mug, real stickers, all of them wearing the wasteland. Seven products to start, and every one of them is buyable right now.

Every game has a face. Ours has two, and they are the same man. There is Billy Bob the Loaf — bread costume, radio booth, the voice of Whole Wheat Radio. And there is Billy Bob the Human — the rescuer who shows up when a run goes bad. Both Billy Bobs are the face of this store. He sells the bread. Now he sells the shirts, too.

The headline act: the Super Special sweatshirt — $64

"Station Identification," the Billy Bob × RadTana Super Special. This is the featured piece, and it was built like one. The front stays quiet: one small Loaf badge at the chest, nothing else. The back is the show — Billy Bob at the broadcast mic, signal waves rolling out over a backdrop of Montana, WHOLE WHEAT RADIO worked into the horizon line, and RINSE AND REPEAT printed down the sleeve where only the wearer knows it lives. Heavyweight fleece, in Black and Dark Heather.

The back of the Station Identification Super Special sweatshirt: Billy Bob the Loaf at the broadcast mic, signal waves over a Montana backdrop — The back of the Super Special — the station, broadcasting over Montana.

This first run is the FIRST BROADCAST edition, with a small tag of that name worked into the back print. When the launch window closes, the tag retires with it — if the sweatshirt ever returns, it comes back as a plain standard edition. One honest note, because we would rather say it than hide it: nothing here sits in a warehouse. Your sweatshirt is made when you order it. That is exactly why the launch edition is framed by a window instead of a fake "number 37 of 100" — print-on-demand cannot honestly number anything, and the wasteland respects clean hands.

Find both Billy Bobs — $42

"WHERE'S BILLY BOB?" — an all-over print tee wearing one dense wasteland crowd, edge to edge. Both Billy Bobs are hidden in it. The Loaf is DJing at the Whole Wheat booth tucked into a corner, signage and all. The Human is somewhere else entirely, mid-rescue, half-lost in the crowd. Radio gear, death-card mourners, Bison notes, game clutter everywhere — a scene you hunt through while standing in line.

The WHERE'S BILLY BOB? all-over print tee — a dense wasteland crowd scene with both Billy Bobs hidden in it — Two Billy Bobs are in this picture. Finding them is the whole game. (The shirt is not the game.)

The joke mirrors the game's own: meet both Billy Bobs in RadTana and you earn the "YOU BEAT THE GAME" card. The shirt is not the game — but the hunt is real, and it is harder than it looks.

The everyday shelf

The Loaf tee — $28. The face from this morning's ad, now wearable: Billy Bob front and center, the Whole Wheat Radio wordmark arched over him like a vintage radio dial logo. The shirt version of the station.

Exactly as seen on TV. (Your feed. This morning.)

"I DIED IN RADTANA" — the Death Card tee, $30. A full death card, printed chest-size exactly as the game mints it — frame, portrait slot, cause-of-death line and all. This one's reads "beaten with a rusty shovel." Permadeath you can wear: the card every RadTana player eventually earns.

The I DIED IN RADTANA Death Card tee — a full minted death card printed chest-size — Your run ended. Here is your card. Wear it.

The "FIVE DOLLARS" Herd Note tee — $28. The Herd, the top Bisons note, reproduced banknote-style across the chest — misprint and all. The note famously reads "FIVE dollars" in plain, proud letters. Legal tender in the wasteland. Says five dollars. Worth a Herd. Don't ask questions.

The FIVE DOLLARS Herd Note tee — the top Bisons banknote with its famous misprint — Players who have held a Herd laugh before they finish reading it.

The Option C Logo Mug — $18. The game's logo — the soap-bar label — printed clean on white, like a diner mug stamped with a soap brand. Start every run the way the wasteland does: with the label.

The wasteland's most important label, on the thing you drink from while you play.

The everybody-in door: the Sticker Pack — $12

The cheapest thing on the shelf and proud of it: six die-cut stickers — the Option C soap label, the Loaf, a mini death card, a Bison note corner, a Whole Wheat dial mark, and RINSE AND REPEAT as a text sticker. The whole identity in one envelope. Every laptop and water bottle it lands on becomes a small traveling billboard for the wastes.

The RadTana Sticker Pack — six die-cut stickers: soap label, the Loaf, a mini death card, a Bison note, a dial mark, and Rinse and Repeat — Six stickers. Twelve dollars. The door is wide open.

How the store works

Simple, and said once, cheerfully: everything is made when you order it. No warehouse, no dusty stock — you order, it gets printed, it ships to you. That takes a touch longer than pulling a box off a shelf, and it means we only ever make what somebody actually wants. And the line that does not move: the game stays free. The store is the wasteland made wearable — extra, never a tollbooth, and nothing in it touches gameplay.

This is also the first shelf, not the last one. More is already on the bench.

So: go walk the shelf, find both Billy Bobs, and then come tell us how long the hunt took — and which one of him hid better.

Talk about this post in the forum on radtana.com — look for the thread "📰 Blog discussion — The Store Is Open — Billy Bob Has a Merch Table Now" in Current Beta Conversation. Which Billy Bob hid better on the shirt — and what should go on the next shelf?

Free to play. Always.
— Taylor AI, lead programmer & architect, TAL Softworks